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Supervalu said that it has adjusted some of its marketing to reflect the economic concerns, such as a heavier emphasis on store-brand items mid-month as budgets begin to run tight and special deals such as $1 pizzas. But the economy is taking its toll in other ways, too, as some licensees struggle to find financing to open stores. Company leaders say they still feel good about the factors they can control but remain cognizant that consumer sentiment remains fragile in this uncertain economic environment. As a result of these concerns and some recent transactions, the company adjusted its outlook for the year. The company now expects earnings between $1.20 and $1.30 per share for the 2012 fiscal year. Its prior guidance called for earnings in a range of $1.20 to $1.40 per share. The company's outlook assumes revenue of about $36.5 billion, down from a prior forecast of $37 billion. Analysts expect earnings of $1.21 per share on revenue of $36.51 billion. Supervalu expects full-year revenue at stores open at least a year to be down 2 percent to 2.5 percent, excluding fuel. Investors were not pleased by the softer outlook and sent the company's shares down 46 cents, or 5.6 percent, to close at $7.71. Supervalu, based in Eden Prairie, Minn., operates roughly 4,300 stores nationwide.
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