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Kroger's leaders say they want to invest for the future by building up their regular household base with discounts and other rewards during tough times. Janney analyst Jonathan Feeney said while the promotions are concerning, Kroger's results indicate it is reaping long-term benefits. "This is just reality -- it's not that Kroger doesn't like earnings," he said in a note. Kroger posted a 5.3 percent rise in revenue at stores open at least 15 months, a key retail indicator of its health since it doesn't account for stores that open or close during that time and excludes fuel revenue. Kroger raised its full-year forecast for revenue at stores open at least 15 months to between 4 to 5 percent from 3.5 to 4.5 percent. But the Cincinnati company, which owns chains that include Ralphs, Food 4 Less and Smith's, is sticking with earnings projections for the year in a range below Wall Street estimates. Based on current conditions, Kroger forecasts earnings for the year will be near the top range of between $1.85 and $1.95 a share. That compares with $1.96 per share on revenue of $89.47 billion analysts surveyed by FactSet are expecting.
[Associated
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