|
That's just the kind of bump Anderson and Edsall were hoping to get, and it didn't hurt when Maryland beat Miami.
"Much of this is dictated toward recruiting and the other thing is revenue generation and the opportunity to merchandise things that represent the University of Maryland and the athletic department," Anderson said.
Added Edsall: "If this university had to go pay for that publicity, we'd be broke."
Plenty of other football programs are dabbling in flash, too.
The Georgia-Boise State game doubled as a 3-hour commercial for Nike.
The Bulldogs wore deep red jerseys and pants, with black numbers and some fancy trim. In perfect contrast, just like a video game, Boise State wore mostly white from head to knees, with a few sprinkles of blue and orange -- Pro Combat Uniforms, as Nike calls them.
Earlier that day, South Florida pulled off its big win at Notre Dame in a dark green uniform from Under Armour, which also has Auburn, Boston College, Toledo and South Carolina among the 13 football teams it outfits -- some more outrageously than others.
Michigan State, Stanford, Army and Navy are among the Nike schools -- there are dozens -- that will debut Pro Combat uniforms this season.
Oklahoma State, another Nike school trying remake its image, has also been making fashion statements.
The school's colors are black, white and orange, but the Cowboys opened in gray jerseys with orange numbers that were tough to read from the stands.
"We loved them," quarterback Brandon Weeden said. "As players we love them and ultimately -- no disrespect to anybody else -- we're wearing them. We've got to like them. I loved them."
Fair enough. Not everybody has to be a fan.
"I think they're awesome," Oklahoma coach Bob Stoops said, "as long as they're on someone else."
[Associated Press;
Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
News | Sports | Business | Rural Review | Teaching & Learning | Home and Family | Tourism | Obituaries
Community |
Perspectives
|
Law & Courts |
Leisure Time
|
Spiritual Life |
Health & Fitness |
Teen Scene
Calendar
|
Letters to the Editor