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But the early results have delighted health officials. "This is just a rough indicator, but it's a very encouraging one," said CDC Director Dr. Thomas Frieden.
He noted the results are even more impressive because the quit line number is mentioned in fewer than half of the spots. What's more, for every person who calls the line, many others try to quit on their own.
"This means tens of thousands of people are seeing the ads and thinking of quitting and trying to quit," Frieden said.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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