Modeled on Chicago's "Cows on Parade" exhibit, the Rt. 66
Reinterpreted project presents artists the opportunity to create
their own take on one of the 20th century's most iconic and
recognizable symbols: the U.S. Route 66 highway shield.
Participating artists will be provided a blank, 2-foot-by-2-foot
wooden cutout of the Route 66 sign, painted white, which will then
become their personal canvas. The only requirement in creating a
reinterpreted shield is to incorporate the text "Illinois U.S. 66"
somewhere on the face of the shield, in whatever size, shape or
color the artist desires. Everything else about the design, style,
background and color of the reinterpreted shield is left to each
artist's imagination and creativity.
The project is open to anyone 16 years old and above. Up to 50
entries will be accepted in this year's project, as determined by
the date applications are received. All 50 entries will be displayed
outside along Route 66 in downtown Atlanta from May 1 to Aug. 31,
The board of directors of the Atlanta Betterment Fund will select
10 shields out of the 50 entries as finalists. Shields selected as
finalists will be judged on originality of design, overall concept
and quality of execution.
Voting will then take place May 1-Aug. 31 to select the top five
shield designs as winners of the 2012 project. Anyone, anywhere may
vote, either in person at selected Route 66 attractions in Atlanta
or online via Atlanta's website at
The top five vote-getters will be the winners of the year's Rt. 66
At the conclusion of the project, the five winning shields, along
with the names of the artists who created them, will be displayed on
a permanent basis in the Atlanta Route 66 Park. Entries selected as
one of the top five winning designs will also be showcased at the
International Mother Road Festival in Springfield Sept. 27-29, 2013.
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Artists wishing to enter the Rt. 66 Reinterpreted Art Project
must submit a completed application form, along with a $25 entry
fee. Completed applications are due on or before Feb. 1.
Applications received after Feb. 1 will not be accepted.
Completed Rt. 66 Reinterpreted shields should be carefully
packaged and returned to: The Atlanta Betterment Fund, 114 SW Arch
St., Atlanta, IL 61723. Shields should be submitted between March 1
and April 5, 2013. Shields received after April 5 will not be
The Atlanta Betterment Fund sponsors the Rt. 66 Reinterpreted Art
All decisions regarding judging are final. Entries selected as
finalists will be notified by April 30, 2013. Entries selected as
one of the top five winning designs will be notified by Sept. 1,
Click on the "Route 66 Art Project"
www.atlantaillinois.org for more information, including project
guidelines and an application form to enter the Rt. 66 Reinterpreted
Art Project. Or contact:
Atlanta Betterment Fund
114 SW Arch St.
Atlanta, IL 61723
[Text from file received from
Abraham Lincoln Tourism Bureau of