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Dr. Fresh buying Reach brand manual toothbrushes

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[December 19, 2012]  BUENA PARK, Calif. (AP) -- The privately held Dr. Fresh company is buying Reach toothbrushes from McNeil-PPC Inc., saying it will complement its existing group of products.

Financial terms were not disclosed.

Dr. Fresh LLC makes toothbrushes, floss, toothpaste and other oral care products. Its brands include Binaca, Orazyme, Firefly and items sold under its namesake brand.

The deal does not include Reach brand floss or other interdental products.

McNeil-PPC's parent company is Johnson & Johnson.

Dr. Fresh is based in Buena Park, Calif.

Johnson & Johnson is based in New Brunswick, N.J. Its stock added 6 cents to $71 in premarket trading on Tuesday.

[Associated Press]

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.






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