| 
            Often called the sandwich generation, children of baby boomers tend 
			to be financially strapped, funding their children's college 
			educations, their own retirements and their parents’ lifestyles at 
			an age when health care costs can increase dramatically. "The 
			stresses are real, but families from all backgrounds can get through 
			the period of college tuition payments, retirement finances and 
			caring for aging parents with a little planning, diligent saving and 
			knowledge of their financial situation," says Tara Reynolds, 
			corporate vice president with Massachusetts Mutual Life Insurance 
			Co., known as MassMutual. "The most important thing families can do 
			is to evaluate their present financial situation honestly with a 
			trusted financial professional." 
			Jeff Duncan, a MassMutual agent based in New Jersey, notes there 
			is not a one-size-fits-all solution. 
			"This is a challenging place to be for many baby boomers. By 
			understanding each family's unique needs, there are various ways to 
			solve for the best outcome," he says. 
			
			
			  
			Here are some tips to get your family conversation started and on 
			a workable path: 
			
				- 
				
Be open with your 
				parents and children about your financial situation. Understand 
				what retirement provisions your parents have made, what you have 
				in place and areas where gaps might occur. Consult a financial 
				professional to help with this gathering and analysis of 
				information.  
				- 
				
Costs for long-term care services and 
				health care in general are growing. The national annual average 
				cost of nursing home care was $82,125 in 2010, according to the 
				American Association of Long-Term Care Insurance. Anticipate a 
				yearly 3 percent inflation increase in these costs, which would 
				bring the average annual nursing home cost to almost $300,000 in 
				30 years.  
			 
			[to top of second 
			column]  | 
            
             
  
				- 
				
Don't leave your 
				retirement plans to fall by the wayside. Shirking retirement 
				planning now could leave a burden on your children to care for 
				you later in life. Contribute at least the amount your company 
				will match in your 401(k) plan, and work with a financial 
				professional on other avenues you are able to take for 
				retirement savings.  
				- 
				
For your 
				children's college funds, set up a 529 plan to help absorb some 
				of the cost of their education -- which is now running close to 
				$40,000 a year, on average, for a four-year degree. Also, talk 
				with your children openly about scholarships and loans and how 
				they can help handle costs for their education. A compromise 
				might be having them enroll in a two-year or community college 
				and live at home to help cut costs.  
				- 
				
Establish a 
				long-term insurance plan for yourself. Set up life insurance to 
				protect your family in the event you die prematurely, and 
				disability insurance to protect your income should you become 
				too ill or injured to work. Also, consider establishing a 
				long-term insurance plan -- either as a stand-alone product or 
				as a rider to a life insurance policy -- to cover the long-term 
				care needs of yourself, your spouse and your parents.  
			 
			The sandwich generation tends to be bombarded with financial 
			demands from all directions, but the children of baby boomers don't 
			have to put their retirement planning on hold. Following these tips 
			can help you avoid the stress that can result by failing to plan. 
			
			[Brandpoint]  |