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"I was rooting for Madonna as much as I was for the Giants," said Tara Maitra, senior vice president of Tivo, which also monitored viewership trends during the game.
The good news continued after the game for NBC, when the heavily-promoted season premiere of "The Voice" kept 37.6 million people in front of the television.
Its fans were disappointed, but Boston had its highest rating ever for an NFL game on Sunday. It was the second highest-rating ever in the New York market, behind only the Giants' first Super Bowl in 1986, Nielsen said.
[Associated Press;
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