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Celebrities have been drawn like flies to the event for some time now, but camera phones and a growing number of entertainment reporters and websites are ferreting out the sideshows that used to remain largely private affairs. Given the NFL's growing appetite for cross-marketing, it won't be long before the league borrows some ideas from the Oscars and rolls out the red carpet before the game, then televises both teams' after-parties. Judging by the some of the videos that are already out there -- showing Rob Gronkowski and several New England teammates dancing in various stages of undress, a few alongside rapper LMFAO on a stage while the crowd yells "Shots!" -- there's plenty of entertainment yet to be mined.
By comparison, the winning New York Giants' celebrations looked tame. Brandon Jacobs reportedly had a message for Mrs. Brady during New York's victory parade -- "she just needs to continue to be cute and shut up" -- but more characteristic of the team's approach was quarterback Eli Manning's appearance on "Late Show with David Letterman." He walked on with Queen's "We Are the Champions" blaring as his entrance music and got a standing ovation before he landed in the guest's chair. But his material was strictly PG-rated.
"When you win a championship, it's a team. It's a team coming together, and that's exactly what we did," Manning said. "I was happy for a lot of the guys. This is their first Super Bowl, so I think when you have one, that second one, you really do it for the other guys who've never had that experience."
Too bad nobody had a cellphone camera when Barry Switzer, the renegade college coach, won a Super Bowl a few years after leaving Oklahoma and taking over the Dallas Cowboys. He ran into one of players heading for the soiree scheduled to start in his hotel suite and basically disavowed any responsibility for what was to follow by yelling, "Let's win the party!"
[Associated Press;
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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