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"I'm calling this a social good broadcast experiment," she said. "The long-term vision is for this to be a group of thousands or millions of people who can all broadcast in a coordinated manner where there is a global crisis."
Other business leaders involved in the project include Dominic Barton, managing director of consulting firm McKinsey & Co., and Cynthia Carroll, CEO of the mining company Anglo American PLC.
"AIDS," Carroll said, "should not be a disease of children."
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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