Tuesday, January 31, 2012
 
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Realtor's love of the work breaks Logan County record at $12 million

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[January 31, 2012]  It may not be "Easy Street," but when it is a job you love to do, then maybe it isn't quite as hard to be successful. At least for Seth Goodman of ME Realty, that seems to be the case. In the calendar year 2011, Goodman had dealings in the sale of more than $12 million in Logan County homes: a Logan County record.

HardwareGoodman said the Logan County Board of Realtors keeps records on the annual turnaround of homes for sale, and in 2011 Goodman broke the record, with the closest competitor being Sonnie Alexander with a total of $3 million.

Goodman explained the figure comes from considering homes sold, and both the listing and the sale agent. For example, if Goodman had the listing and sold it, the sale was counted twice. If someone else had the listing and Goodman sold it, then the sale was counted only once for him, but also once for the listing agent.

In all, it took 118 "sides" and a total of between 60 and 70 actual properties to reach the $12 million figure.

Goodman said in general, this type of sales record tells him the market for homes in Lincoln is still good. He noted many of the sales are folks who are actually trading up or down, but there have also been a few who are new folks coming into the community.

He explained that interest rates are down, and also the mild winter has kept real estate agents busy even in the winter months.

When asked if he had any big secrets to this type of year, he laughingly said, "very little sleep."

On a more serious note, though, he said having online exposure has helped, but much of it comes from loving what he does.

Goodman is one of those young people who figured out early in life what interested him, and he pursued that interest until it became a career.

He began dealing with real estate at the age of 14, when he went to work at Doris & Associates in Lincoln. Obviously too young to sell, he worked in that office, helping with whatever the real estate agent needed, from working on listings to putting out fliers. He said he spent a lot of time "following" Doris and just learning what the business was all about.

His freshman year at Millikin University, he got a call from Carolyn McMath of ME Realty, asking if he'd be interested in coming to work for her. He was. Again, he was still too young to sell, so most of what he did for ME was the legwork.

However, when he turned 21 and became eligible for his license, Goodman was well prepared to take his realtor's exam and get into a job he'd known for several years he wanted.

"On my 21st birthday, I had three exams at Millikin, then went and took my realtor's exam," he said. "So my 21st birthday was all about taking tests."

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Now at 24 years of age, Goodman is well known in the real estate community. He said Monday evening that what makes it special for him is that he is doing a job he loves to do.

"I'm at it every day, all day, but it isn't a burden. It is something I want to do," he said.

Goodman said another important part for him is that he is doing it at home.

"I was born and raised here and I intend to stay here," he said.

He also noted one of the things he enjoys about the job is showing people homes they don't expect to like and end up loving.

"I listen to what they have to say about what they want and take them to those houses," he explained. "But then, I'll say, ‘I want you to look at this one.' They walk in and they have this feeling for the home. Several have told me, ‘I never expected to like this, but I really do.'"

Goodman said he also feels it is important to let folks take their time.

"If we don't find it, we keep looking," he said. "I don't want to push anyone into buying when they aren't ready."

So, what lies ahead for Goodman? For the recent new owner of ME, Mike Simonson, and for Goodman himself, the hope is that this will be the first of a long string of record-breaking years.

[By NILA SMITH]

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