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IDOT launches digital safety campaign on roadways to reduce traffic-related fatalities

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[July 10, 2012]  SPRINGFIELD -- Illinois Transportation Secretary Ann L. Schneider has kicked off a statewide digital message board campaign to help reduce roadway fatalities occurring this year. The Illinois Department of Transportation will rotate four key traffic safety messages daily in conjunction with a social media and Internet page presence.

As of July 5, provisional crash data reported 479 fatalities have taken place on Illinois roadways this year, as compared with 418 during the same time frame last year.

"We want all Illinois motorists to take a role in our fight against impaired and distracted driving, and strongly welcome the efforts of all concerned residents to help create awareness of the need to lower traffic-related fatalities," Schneider said. "This inventive campaign is about using the resources at hand to help inform the public, save lives and prevent crashes from occurring, as much as possible. Simply stated, our goal is to drive zero fatalities to reality."

IDOT's statewide messaging boards are primarily reserved for emergencies such as Amber Alerts or traffic incident management alerts relating to crashes, detours, lane closures, critical road construction or maintenance operation information. Emergency messages will take precedence over the traffic information campaign, along with information regarding travel times, special events, inclement weather alerts and traffic impacts. Traffic safety campaign messages are to be posted during times when such emergency alerts are not required.

IDOT will post the daily traffic fatality count on the message boards, followed by behavioral reminders such as: "Don't Drink & Drive," "Don't Text & Drive," "Save a Life, Buckle Up," "Stay off the Phone in Work Zones," and "Motorcyclists, Gear Up, Drive Safe."

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The agency will continue tracking daily roadway fatalities to upload onto the IDOT home page at and to support social media campaigns.

IDOT encourages all motorists to drive defensively, buckle up, turn off cellphones, slow down in work zones, wear proper gear while riding a motorcycle, and designate a sober driver if they have consumed alcohol.

The agency has also created and featured a public service announcement on YouTube, showing the real-life aftermath of crashes. The announcement can be viewed at

For more information on current traffic safety campaigns, IDOT crash data, or to access the agency's Twitter or Facebook pages, visit

[Text from Illinois Department of Transportation file received from the Illinois Office of Communication and Information]

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