The chamber has been working on designing a logo for the city
of Lincoln for quite some time. In April, Hake appeared before the
council with three options for them to choose from.
the aldermen were the first of four focus groups she would present
the logo to and get input as to which option best represented the
This week she told the council that in the focus groups there
were very few who agreed on which one was the very best, but a
decision had finally been made and she was prepared to turn the logo
over to the city.
In their work on the project, the chamber marketing committee had
contracted a graphic designer for assistance. Hake said the
designer's work was finished and the chamber's budget was exhausted.
In addition, the chamber needed to move on to another project, so
she was gifting the logo to the city as is, and if they wish to make
additional changes, they will need to do that on their own.
Alderman David Wilmert asked if the city could get the artwork
files from the artist, and Hake said she felt that would be
He then indicated if he had the files and the city wanted to
tweak the design, he could probably do that.
The logo the committee chose features the Abe Lincoln top hat,
the Route 66 logo and a road winding between the words "Lincoln" and
"Illinois." The motto to go with the logo is "In the middle of
The primary colors incorporated into the logo are yellow, green
As the group examined the printed copies Hake had provided, there
were no major issues with the design. Some felt there needed to be a
more distinct shade of red in the piece. Mayor Keith Snyder
commented that when he'd seen it on a computer screen, he thought
the red was brighter and more prevalent.
[to top of second column]
Also, Snyder wondered why there was a white band around the top
hat. Hake said there had been considerable discussion as to whether
the hat needed a band, and in the end what they came up with was the
white. She said that part could be easily changed if the city wanted
Hake said as she was working with various committee members and
community members on the logo, she was somewhat surprised at the
amount of passion each person possessed toward the project.
She also told the council that it was a "good problem to have."
Alderwoman Jonie Tibbs said she really liked the incorporation of
the hat, Route 66 and the road into the logo, and several other
council members agreed.
As Hake began to wrap up her presentation, Snyder expressed his
and the council's appreciation to the chamber for their efforts.
Hake said the idea had come about because every year at balloon
fest time the chamber asks for their sponsors to provide logos for
the event promotional materials. She said the city had never had an
official logo. She added that the chamber always ended up using the
Abe Lincoln profile the city uses on their letterhead, but she had
hoped to design something that better represented all the city had
[By NILA SMITH]
Past related article