Saturday, June 02, 2012
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City receives a gift from the Lincoln/Logan Chamber: a new logo

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[June 02, 2012]  Tuesday evening Andi Hake, the director of the Lincoln/Logan County Chamber of Commerce, paid a visit to the Lincoln City Council to present a gift: a new city logo.

The chamber has been working on designing a logo for the city of Lincoln for quite some time. In April, Hake appeared before the council with three options for them to choose from.

She indicated the aldermen were the first of four focus groups she would present the logo to and get input as to which option best represented the city.

This week she told the council that in the focus groups there were very few who agreed on which one was the very best, but a decision had finally been made and she was prepared to turn the logo over to the city.

In their work on the project, the chamber marketing committee had contracted a graphic designer for assistance. Hake said the designer's work was finished and the chamber's budget was exhausted. In addition, the chamber needed to move on to another project, so she was gifting the logo to the city as is, and if they wish to make additional changes, they will need to do that on their own.

Alderman David Wilmert asked if the city could get the artwork files from the artist, and Hake said she felt that would be possible.

He then indicated if he had the files and the city wanted to tweak the design, he could probably do that.

The logo the committee chose features the Abe Lincoln top hat, the Route 66 logo and a road winding between the words "Lincoln" and "Illinois." The motto to go with the logo is "In the middle of everywhere."

The primary colors incorporated into the logo are yellow, green and red.

As the group examined the printed copies Hake had provided, there were no major issues with the design. Some felt there needed to be a more distinct shade of red in the piece. Mayor Keith Snyder commented that when he'd seen it on a computer screen, he thought the red was brighter and more prevalent.

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Also, Snyder wondered why there was a white band around the top hat. Hake said there had been considerable discussion as to whether the hat needed a band, and in the end what they came up with was the white. She said that part could be easily changed if the city wanted to.

Hake said as she was working with various committee members and community members on the logo, she was somewhat surprised at the amount of passion each person possessed toward the project.

She also told the council that it was a "good problem to have."

Alderwoman Jonie Tibbs said she really liked the incorporation of the hat, Route 66 and the road into the logo, and several other council members agreed.

As Hake began to wrap up her presentation, Snyder expressed his and the council's appreciation to the chamber for their efforts.

Hake said the idea had come about because every year at balloon fest time the chamber asks for their sponsors to provide logos for the event promotional materials. She said the city had never had an official logo. She added that the chamber always ended up using the Abe Lincoln profile the city uses on their letterhead, but she had hoped to design something that better represented all the city had to offer.


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