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"I would say that China, which is the largest segment outside the U.S., is doing very well. I would say we'll see that to some degree as well in Turkey, in Africa, in Brazil," Stern said. "The components are broadcast, digital, merchandise, marketing partnerships and events, which can be games and the 3-on-3 tournaments and clinics, any variety of events that draw people."
Stern said the NBA is broadcast in 46 languages to 216 nations or territories.
A year after a lockout that delayed the start of the season to Dec. 25, Stern was critical of hockey union head Donald Fehr for his side's negotiating stance in the current NHL lockout. Fehr said that sports with salary caps are more prone to lockouts because of their labor structure.
Stern disagreed and said the 50-50 sharing arrangement agreed to by the NFL and NBA, and proposed by NHL owners, was fair.
"They have no choice but to stand and protect such business model as will be left when the negotiations finish," he said.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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