Lincoln Wal-Mart will host 'Turn on the Power of the Pink' mammogram
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[September 26, 2012]
October is annually recognized as
Breast Cancer Awareness Month, the time when Power of the Pink teams
up with a growing number of participating Wal-Mart stores to provide
preventive breast health education and screening services to women.
A mammography van will be at the Lincoln Wal-Mart, 825 Malerich
Drive, on Friday from 8:30 a.m. to noon.
During the months of September and October, 14 mammography van
events will provide pre-scheduled and walk-up appointments for
on-site screenings. Many of these events offer free mammograms to
uninsured women who meet certain criteria.
Breast health education booths are also scheduled across the
region, in Illinois, Indiana, Kentucky, Missouri and Tennessee.
Participating sponsors will offer product samples and giveaways at
each event, and women who receive a mammogram at one of these events
will receive a $5 Wal-Mart gift card.
To make appointments for mammography and to find out locations of
the breast health booths and which Wal-Mart stores are
www.thepowerofthepink.com. The events continue through Oct. 7.
Many of the women served through this coordinated program live in
rural areas, do not have primary physicians and have never had a
mammogram. This year's total of 485 participating stores is more
than twice the number of stores in 2011.
In support of the program, pink CFL light bulbs are available in
the Wal-Mart stores to show support for breast cancer awareness and
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Last year's program resulted in a $95,000 donation, divided to
give to a wide variety of locally based breast health initiatives.
This year, the goal is to make a minimum donation of $150,000.
"At Wal-Mart, we believe in operating globally but giving back
locally," said David Reitnauer, Wal-Mart regional general manager.
"Our Power of the Pink partnership is another way we are working
together with our communities to increase breast cancer awareness as
well as access to screenings."
Power of the Pink is made possible by Wal-Mart, Kimberly-Clark,
Prairie Farms, Kraft Foods, Johnson & Johnson, Kellogg's, Pfizer,
Lewis Bakeries, Nabisco, Snyders-Lance and Bimbo Bakeries.
[Text from news