 The 90-minute sessions will begin at 11:30 a.m. and wrap up at 1 p.m. on the
last Wednesday of each month.
The purpose of the meetings is to add greater value for business and property
owners through the leadership of a team of trusted adviser professionals. The
series is to educate on broader issues affecting business and to share
business-building concepts.
Each meeting will have a different theme or point of interest. Discussions
will include sharing knowledge of one another's professional disciplines,
brainstorming on business challenges and reviewing case studies.
The meetings are being sponsored by Main Street Lincoln and the Jacy Group.
Mike Simonson, Main Street Lincoln board member and chair of its Economic
Restructuring Committee, is directing the project.
___
April
Retail Visioning -- How do you stack up?
As retailers, you want -- and need -- to have the best-looking store possible
in order to attract and retain customers, thus generating reoccurring revenues.
We live in a very visual world. Having good marketing to reach customers and
good customer service to take care of them is extremely important. With an
honest "gut check," even a really good store can become a little bit better with
this assessment.
May
7 Steps to Small Business Marketing ... Practiced effectively, marketing is
simply a system.
While this may be hard for some business owners to come grips with, leaning
instead toward marketing as "a strange form of creative voodoo thinking,"
marketing is not only a system, it may be the most important system in any
business. Marketing is getting someone who has a need, to know, like and trust
you.
Here you will learn the seven core steps that make up a simple, effective and
affordable marketing system. Businesses that appreciate and implement this
approach to marketing grow in a consistent and predictable manner.
June
Attracting "PERFECT" Customers: The Power of Strategic Synchronicity
By Stacey Hall and Jan Brogniez
This workshop provides tips for transforming any business into an
irresistible magnet for attracting and retaining perfect customers, as well as
employees, vendors and other stakeholders.
July
Crucial Conversations ... Tools for talking when stakes are high
By Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler
Relationships are the priority of life, and
conversations help us care for our relationships with talking and listening. The
quality of your life comes out of the quality of your dialogues and
conversations. This summary describes how anyone can master the skills of
crucial conversations at home, work and play. In this workshop you will learn:
-
How to prepare for high-stakes
situations with a proven technique.
-
How to transform anger and
hurt feelings into powerful dialogue.
-
How to make it safe to talk
about almost anything.
-
How to be persuasive, not
abrasive.
-
How new techniques, skills and tools work together
to enable successful crucial conversations.
August
Crucial Confrontations ... Tools for resolving broken promises, violated
expectations and bad behavior
Behind the problems that regularly plague families, teams and organizations
are individuals who either can't or won't deal with failed promises. The reason
is that they're afraid to talk face to face about difficult but important
issues, and as their fear of confrontation prevents them from resolving these
issues, simple problems grow into chronic problems.
[to top of second column] |
In this session you will learn:
-
How to master your
emotions.
-
How to describe
problems in ways that don't cause defensiveness.
-
How to motivate
others without using threats.
-
How to deal with
violated expectations without harming relationships.
-
How to talk to
your direct reports face to face when they don't live up to a
commitment.
-
How to help others want to take action.
September
7 Steps to Exit Your Business
When owners begin thinking about exiting their business or planning
the process, two streams of thought begin to converge. The first
stream is a feeling that you want to do something besides go to work
every day. Either you would like to be someplace else, doing
something else, or you simply no longer get the same kick out of
doing what you are doing. Armed with the proper tools, advisers and
time, you optimize your chance for leaving your business in style.
October
Effective Planning (1-page planner) ... 2014 is closer than you
think!
A business owner's vision should be its lighthouse -- a
well-defined view of what it wants to be and is striving to achieve.
Critical to this vision is that it reflects the goals of the
business owners.
Your strategy is only as good as
your ability to execute on it. Rhythm makes your strategy abundantly
clear to your team so it can be the directional anchor to decide
your annual and quarterly priorities.
-
Big, hairy,
audacious goal
-
Brand promise
-
3- to 5-year
winning moves
-
3- to 5-year key
thrusts
-
Core values
November
Sales Targets & Measure the Effectiveness of Each Channel and
Sales Resource
Sales targets are established to motivate performance toward a
business objective. Targets should communicate to and be accepted by
the key people operating in each sales channel. Performance is then
tracked ongoing to determine progress. This session will discuss the
process and deliverables to ensure growth.
December
"Getting Naked" -- A business fable about shedding the 3 fears
that sabotage clients' loyalty
By Patrick Lencioni
This session will discuss the
remarkable story of a management consultant who is trying
desperately to merge two firms with very different approaches to
serving clients. In the process we will learn:
-
How to build
deeper and longer-lasting relationships with your customers and
clients.
-
How to make your
relationships in business and in life more authentic and
fruitful.
-
How to develop
higher levels of client loyalty and intimacy than your
competitors ever imagined.
-
How to benefit from becoming more
vulnerable.
For more information, contact Bill Hoagland,
executive director of Main Street Lincoln, at 217-732-2929.
[Text from file received from
Main Street Lincoln]
 |
