The newspaper cited the Austrian company — whose
activities span extreme sports sponsorship, Formula One motor
racing and media — as confirming the move.
"The aim is a selective distribution of Red Bull, limited to
urban areas and a target group that knows the brand from abroad.
We want to develop a feel for the market and the consumers,"
Kronen Zeitung quoted the company as saying.
Privately owned Red Bull did not immediately respond to a
request from Reuters for comment.
The company, based near Salzburg, sold 5.2 billion cans of its
Red Bull energy drink last year and made sales of 4.9 billion
euros ($6.7 billion).
($1 = 0.7283 euros)
(Reporting by Georgina Prodhan)
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