Sponsored by: Investment Center

Something new in your business?  Click here to submit your business press release

Chamber Corner | Main Street News | Job Hunt | Classifieds | Calendar | Illinois Lottery 

Red Bull plans drinks sales in China: report

Send a link to a friend 

[December 16, 2013]  VIENNA (Reuters)  Red Bull is planning to launch its best-selling energy drink in China after gaining the necessary permissions, and is building an office in Shanghai, Austria's Kronen Zeitung reported.

The newspaper cited the Austrian company  whose activities span extreme sports sponsorship, Formula One motor racing and media  as confirming the move.

"The aim is a selective distribution of Red Bull, limited to urban areas and a target group that knows the brand from abroad. We want to develop a feel for the market and the consumers," Kronen Zeitung quoted the company as saying.

Privately owned Red Bull did not immediately respond to a request from Reuters for comment.

The company, based near Salzburg, sold 5.2 billion cans of its Red Bull energy drink last year and made sales of 4.9 billion euros ($6.7 billion).

($1 = 0.7283 euros)

(Reporting by Georgina Prodhan)

[ 2013 Thomson Reuters. All rights reserved.]

Copyright 2013 Reuters. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

< Top Stories index

Back to top