U of I
New licensing for U of I's MarketMaker food supply chain website
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[December 23, 2013]
URBANA — Riverside Research, a not-for-profit
company with facilities in Champaign, recently signed a global
licensing agreement with the University of Illinois for the
exclusive rights to MarketMaker, a Web-based information and
communication resource designed to link farmers and producers with
website was created in 2004 by a team from U of I Extension with
the intention of building an electronic infrastructure that
would more easily connect food-producing farmers with
economically viable new markets.
Today, MarketMaker is one of the largest databases of
searchable, food industry-related information in the country,
currently linking producers and consumers in 19 states plus the
District of Columbia. As the exclusive licensee, Riverside
Research plans to invest in additional research and development
to expand MarketMaker's capabilities to new markets and regions,
both nationally and globally.
"Riverside Research is the ideal partner for MarketMaker,"
said Darlene Knipe, co-founder and director of the national
MarketMaker program. "The company has great experience and
expertise in information systems, a long-standing commitment to
the greater good, and a high-integrity business culture. These
qualities are critical to the future expansion of MarketMaker
and realizing its great potential to fight world hunger."
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Knipe, along with her husband, Richard Knipe, who is the founder
and co-director of MarketMaker, will continue to direct the national
MarketMaker program as employees of Riverside Research.
"We look forward to growing the MarketMaker community in the
years ahead through what we expect to be a showcase public-private
partnership between Riverside Research and the University of
Illinois," said Richard Knipe.
MarketMaker's national portal at
http://national.marketmaker.uiuc.edu/ contains links to the
sites for each of the states and the District of Columbia.
With the signing of this licensing agreement, Riverside Research
assumes responsibility for the national MarketMaker program and its
[Text from file received from the
University of Illinois College of Agricultural, Consumer and