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But this isn't necessarily a knock on the refs. With 32 Division I conferences overseeing the officials (at least until they get to the NCAA tournament, when the national governing body takes over), there's too many masters and not a clear way to implement the sort of widespread changes that are needed in the way the game is called.
Which brings us to a few of the changes that are needed ASAP to get the game back on track:
Consolidate the referees under one sanctioning body. It's vital that everyone be held to the same standard. For instance, if hand-checking is going to be a point of emphasis, then everyone should get the memo, regardless of what league they're playing in. At the very least, Bilas said, the major conferences should come together on this issue.
Follow the rule book. A bunch of new regulations aren't needed; there's plenty of things that aren't being called already. No one wants see the game become nothing more than a free-throw contest, and it may take a year or two for the message to sink in. But it will.
Reduce the 35-second shot clock. This is more of a step to show the fans that college basketball is serious about addressing its problems, and likely would have less impact than the first two steps. But going with the NBA's 24-second clock or, at the very least, the 30-second clock already used in the women's game would undoubtedly create more possessions.
Certainly, there needs to be more shooting. This season, teams are taking an average of 55.2 shots per game, which is roughly on par with the past few seasons but pales in comparison to the 1950s, '60s and early 70s, when the average was generally in the high 60s.
Which brings us to another matter that can't be addressed through legislation: coaching.
Unlike the NBA, this will always be a game that's more about the guys wearing suits than those out on the court. And too many of the suits have decided that winning is all that matters, even if the style they're using is ruining the game.
Check out Alabama, which hasn't scored more than 60 points in its past eight games but is tied for second in the Southeastern Conference. Coach Anthony Grant actually sounds proud of his team's offensive woes, saying an "ugly win beats a pretty loss any day of the week." Maybe so, but it shouldn't be every day of the week, which is what the sport is becoming.
Or listen to Georgetown coach John Thompson III, who insists that the game is just as good as it's ever been. "I don't think the level of play is down at all," he said. "I think defenses across the board are better now, but I don't think the fact that the scoring has gone down means that the game is any less exciting."
We beg to differ.
Heck, there are even some coaches who find it tough to watch. And judging by all the empty seats we're seeing at arenas around the country, there are plenty of fans with the same mindset.
"A couple of nights ago, I'm watching an SEC game and there's 5 minutes to go in the half and one team has six points or eight, something like that," Gottfried said. "Just as a fan watching the game, that's not a lot of fun."
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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