Modeled on Chicago's "Cows on Parade"
exhibit, the Rt. 66 Reinterpreted project presents artists the
opportunity to create their own take on one of the 20th century's
most iconic and recognizable symbols: the U.S. Route 66 highway
Participating artists will be
provided a blank, 2-foot-by-2-foot wooden cutout of the Route 66
sign, painted white, which will then become their personal canvas.
The only requirement in creating a reinterpreted shield is to
incorporate the text "Illinois U.S. 66" somewhere on the face of the
shield, in whatever size, shape or color the artist desires.
Everything else about the design, style, background and color of the
reinterpreted shield is left to each artist's imagination and
The project is open to anyone 16
years old and above. Up to 50 entries will be accepted in this
year's project, as determined by the date applications are received.
All 50 entries will be displayed outside along Route 66 in downtown
Atlanta from May 1 to Aug. 31, 2013.
The board of directors of the
Atlanta Betterment Fund will select 10 shields out of the 50 entries
as finalists. Shields selected as finalists will be judged on
originality of design, overall concept and quality of execution.
Voting will then take place May
1-Aug. 31 to select the top five shield designs as winners of the
2012 project. Anyone, anywhere may vote, either in person at
selected Route 66 attractions in Atlanta or online via Atlanta's
www.atlantaillinois.org. The top five vote-getters will be the
winners of the year's Rt. 66 Reinterpreted project.
At the conclusion of the project,
the five winning shields, along with the names of the artists who
created them, will be displayed on a permanent basis in the Atlanta
Route 66 Park. Entries selected as one of the top five winning
designs will also be showcased at the International Mother Road
Festival in Springfield Sept. 27-29, 2013.
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Artists wishing to enter the Rt. 66
Reinterpreted Art Project must submit a completed application form,
along with a $25 entry fee. Completed applications are due on or
before Feb. 1. Applications received after Feb. 1 will not be
Completed Rt. 66 Reinterpreted
shields should be carefully packaged and returned to: The Atlanta
Betterment Fund, 114 SW Arch St., Atlanta, IL 61723. Shields should
be submitted between March 1 and April 5, 2013. Shields received
after April 5 will not be accepted.
The Atlanta Betterment Fund
sponsors the Rt. 66 Reinterpreted Art Project.
All decisions regarding judging are
final. Entries selected as finalists will be notified by April 30,
2013. Entries selected as one of the top five winning designs will
be notified by Sept. 1, 2013.
on the "Route 66 Art Project" logo at
www.atlantaillinois.org for more information, including project
guidelines and an application form to enter the Rt. 66 Reinterpreted
Art Project. Or contact:
Atlanta Betterment Fund
114 SW Arch St.
Atlanta, IL 61723