 Limited seats are available for the workshop, which is open to
those involved or interested in marketing an agricultural
business. Preference will be given to beginning farmers and
ranchers who have less than 10 years experience in their
enterprise.Katie Abrams, University of Illinois assistant
professor in agricultural communications, will lead the training
session. She will lead interactive tutorials for creating and
maintaining a successful online marketing presence.
"Recent data show farms with a good social media presence
have higher profits," Abrams said. "This training will help
beginning farmers and ranchers start up or revamp their online
presence and equip them with business-based strategies for
online marketing."
A complimentary lunch will be provided.
Interested parties must complete the online registration form
to reserve their spot in advance. The form can be found at the
project's website,
www.beyondthefarmgate.org.
Computers will be provided, but
participants are encouraged to bring any laptops, tablets or
mobile devices they might use to help market their business.
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This program is part of an initiative funded by a grant from the
USDA Beginning Farmer and Rancher program, aiming to help producers
better market their products and businesses online. Workshops are
being conducted at various locations across Illinois, Texas and
Georgia. Online classes are being developed for launch later this
year.
For more information on the Jan. 27 training, other workshops or
the Beyond the Farm Gate project, contact Abbie Sackmann at
217-300-1679 or
sackmnn2@illinois.edu. Details on future training sessions can
be accessed at the project's website,
www.beyondthefarmgate.org.
[Text from file received from
the University of Illinois at
Urbana-Champaign]
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