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Superhero-themed vehicles promote fighting hunger

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[January 16, 2013]  DETROIT (AP) -- Two superhero-themed vehicles at the auto show in Detroit are there for more than just their flashy looks.

The Batman-decorated Kia Optima and the Green Lantern-wrapped Kia Soul are at the South Korean automaker's exhibit to promote an effort to fight hunger in Africa. Features include Batman symbols inside and outside on the Optima, and the Green Lantern's symbol on the Soul's wheels.

The vehicles were created as part of a partnership involving DC Entertainment. The "We Can Be Heroes" effort is promoted in part by the use of Justice League characters. Details are posted on the campaign's website.

The North American International Auto Show opens to the public on Saturday and runs through Jan. 27.




[Associated Press; By DAVID RUNK]

Follow David Runk on Twitter: http://twitter.com/runkdavi.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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