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 The song is at the heart of a new partnership with the United
Nations, and the 46-year-old French producer and DJ hopes it will
inspire fans to donate money for humanitarian relief around the
world, simply by tweeting. It also shows a brand- new side of his
musical personality.
"It's a big turn for me," Guetta said of the song that features
singer Mikky Ekko. "I've never had songs that are like this kind of
subject, so I'm really excited about this. It's a big change
lyrically, but also sonically. Just, you know, growing up, trying to
do something bigger than myself. It's a big stretch from 'Sexy
Bitch.'"
Guetta will project a video for "One Voice" on the side of the U.N.
building in New York on Friday night with the help of
Secretary-General Ban Ki-moon, helping raise awareness for the "The
World Needs More ... " humanitarian aid campaign. Fans can trigger
$1 donations by choosing a word to finish the sentence, "The world
needs more ... ," and tweeting #worldneedsmore# #yourword#.
Guetta is backing the word love. Other sponsors chose words like
inclusion, education, dreams and empowerment. Fans can also donate
$1 by sending a text. Details are available at the campaign's
website where the video unveiling also can be watched via livestream
Friday night.
The campaign launched in August on World Humanitarian Day and was
spurred by the devastation caused in the Philippines by Typhoon
Hyian. The money also will go to "other parts of the world like
Syria, and everywhere people are suffering," Guetta said.
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 The producer spoke by phone last week from the U.N. building, where
he was learning more about the United Nations' humanitarian
programs. He first met officials when he donated a song for another
fundraiser. The more he learned, the more he wanted to help.
"People don't realize how much the U.N. is just
giving food to people that are hungry and water to people who need
water to survive, and just helping people in crisis everywhere in
the world," Guetta said. "I was saying like how much I was
surprised. If you watch the news, you see more of the political
aspect of it. Hopefully the people that are following me on social
media can be touched by this."
___
Online:
http://theworldneedsmore.org/
http://facebook.com/DavidGuetta
[Associated
Press CHRIS TALBOTT, AP Music Writer]
Follow AP Music Writer Chris Talbott:
http://twitter.com/Chris_Talbott.
Copyright 2013 The Associated
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