Midwest Central expanding communication efforts
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MANITO -- It is always a top
priority with school districts to strive to maintain and improve
communication with parents and communities. Midwest Central District
191, located in Manito and Green Valley, has taken several steps
this year to make sure it is making use of all available options.
At the beginning of the 2013-2014 school year, Midwest Central
implemented a new student management system. This program opened
better lines of communication with parents regarding grades,
homework and school information. Parents were given a personal
log-on, which connects them to their child's daily progress and
important school information at all times.
releases and events continue to be filtered through to the print
media, but with today's busy lifestyle, those efforts tend to fall
short with reaching the 25-44 demographic. The popularity of
smartphones, tablets, iPads and computers with this age group makes
using social media a necessity. Businesses have been choosing this
as a vital tool for marketing, promoting and connecting with their
clientele and beyond. Now entities beyond the business world, such
as churches, organizations and schools, have found social media to
be just as useful. Midwest Central has recently joined in, adding
three pages on Facebook.
Superintendent Todd Hellrigel has implemented a social media
campaign using Facebook, and it has proven to be very positive for
the district. After an earlier launch date in 2011, the Facebook
push for Midwest Central began full force this past summer.
The popular site allows the district to promote school events,
publicize and honor students and athletic achievements, and inform
people of upcoming items of interest. Posts ranging from
highlighting the administrators during Principal Appreciation Week
to the Midwest Central Middle School boys baseball's ride to "state"
have all made the pages and have been well received. Keeping the
pages current with announcements, events and photos has proven to be
ideal in reaching the public. The Midwest Central High School page
alone is reaching approximately 5,000 individuals a week.
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But the efforts do not stop there. In the future, Midwest Central
hopes to also add text alerts and a newsletter to be delivered to
every household within the district.
"It's our job to make sure that we maintain communication to all
of our parents and community members through all avenues available,"
said Superintendent Hellrigel.
Midwest Central CUSD 191 can be found on the following Facebook
The district website is at
[Text from file received from
Midwest Central High