|  The problem of non-adherence is not new, but it is getting a 
			closer look as experts seek to reduce costs and improve the 
			effectiveness and efficiency of our health system. Data suggests 
			that roughly half of the 2 billion prescriptions filled each year in 
			America are not taken correctly. For particularly vulnerable 
			Americans such as the elderly and those suffering from multiple 
			chronic conditions, adherence rates are even worse. Even with 
			life-threatening diseases such as cancer, patients are non-adherent 
			to medication. The impact of non-adherence, beyond patient 
			outcomes, is a significant source of waste in our health care 
			system. Unnecessary medical costs resulting from patients not taking 
			their medication as prescribed, such as ER visits, hospitalizations 
			and extra tests, cost our system over $300 billion annually 
			according to the New England Healthcare Institute. 
			 Many factors contribute to poor medication adherence. In some 
			patients, non-adherence is a choice, while in others non-adherence 
			is quite unintentional. For some people, a lack of symptoms, coupled 
			with denial, high out-of-pocket costs or concerns over potential 
			side effects make them less inclined to even fill their 
			prescriptions, let alone adhere to medications. It is estimated that 
			as many as 22 percent of all prescriptions filled are not picked up 
			from the pharmacy. For these patients, better adherence starts at the doctor's 
			office. Physicians, nurses and other caregivers can help by better 
			educating the patient about the importance of following directions, 
			and by creating a treatment plan that fits patients' needs and 
			lifestyles. Emphasizing the details on how and why patients should 
			take their medications properly, including details on possible 
			interactions and refill requirements, can be a good first line of 
			defense against the problem of non-adherence. However, experts also agree that a substantial portion of the 
			non-adherence problem is inadvertent. The accidental misuse of 
			prescription medications is largely a result of complexity, 
			confusion and general forgetfulness. 
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			 "Many patients are dealing with multiple medications, all in 
			nearly identical containers, but each one with a different set of 
			dosage instructions," says Ian Salditch, CEO of Medicine-On-Time. 
			"It's a recipe for mistakes -- all of which could be addressed 
			through better prescription packaging." There are a variety of high-tech monitoring systems aimed at 
			improving adherence, including pills with digestible sensors. To 
			date, strict monitoring has been seen by consumers as being overly 
			intrusive. Solutions such as financial incentives and greater 
			screening offer promise. But Salditch has focused on the low-tech, 
			common-sense approach of simplified packaging and has achieved 
			encouraging results. Using Medicine-On-Time, pharmacists will sort and organize 
			medications into personalized pill cups labeled with the day, date 
			and time to take them. Pharmacists provide the patients with pill 
			cups organized into medication calendars. In addition, the packaging 
			is designed to be easily opened by the frail and elderly. Background information and specific details about customized 
			packaging is available on the company's website,
			www.Medicine-On-Time.com. 
			Consumers can also find the closest retail pharmacy offering the 
			Medicine-On-Time system and take advantage of offers at
			www.sortmymeds.com. 
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