The company has recently been demonstrating
versions of the handset to developers in San Francisco and
Seattle. It intends to announce the device in June and ship to
stores around the end of September, the newspaper cited the
unidentified sources as saying.
Amazon has made great strides into the hardware arena as it
seeks to boost sales of digital content and puts its online
store in front of more users. Amazon recently launched its $99
Fire TV video-streaming box and its Kindle e-readers and Fire
tablets already command respectable U.S. market share after just
a few years on the market.
Rumors of an Amazon-designed smartphone have circulated for
years, though executives have previously played down ambitions
to leap into a heavily competitive and increasingly saturated
Apple and Samsung, which once accounted for the lion's share of
the smartphone market, are struggling to maintain margins as new
entrants such as Huawei and Lenovo target the lower-income
To stand out from the crowd, Amazon intends to equip its phones
with screens that display three-dimensional images without a
need for special glasses, the Journal said.
Amazon officials were not immediately available for comment.
(Reporting by San Francisco newsroom.
editing by Andre Grenon
and Dan Grebler)
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