The deal brings Vevo's music videos, live concert events and
other original music programming to Yahoo's video channel, Yahoo
Screen, in the United States and Canada.
In coming weeks, the partnership will extend to Britain,
Germany, Spain, France and Italy as well as the Yahoo Screen
mobile app, the statement said. (http://r.reuters.com/cyj58v)
Vevo's videos have been featuring on Yahoo Music since 2012.
The reworked deal with Vevo highlights Yahoo Chief Executive
Marissa Mayer's strategy to increase video views as she tries to
increase the time users spend on its websites.
Online video commands higher ad rates than other types of Web
content and has become a competitive arena as it is increasingly
viewed as a bulwark against the steady decline in prices for
online display ads.
Vevo, which is a joint venture of Universal Music Group and Sony
Music Entertainment, also has Google Inc as a minority
Universal Music is owned by Vivendi SA and Sony Music is a unit
of Sony Corp.
(Reporting by Sampad Patnaik in Bangalore;
editing by Eric Walsh
and Ken Wills)
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