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Apple, Google vie to offer exclusive game apps: WSJ [April 22, 2014] (Reuters) — Apple Inc and Google Inc are wooing game developers to ensure that top game titles arrive first on devices powered by their respective operating system, the Wall Street Journal reported, citing people familiar with the matter. |
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Both the companies are trying to lure game
developers by offering premium placement to these games on their
app stores' home pages and features lists, the daily said.
(http://r.reuters.com/nym68v) Both Google and Apple were not immediately available for comment
outside regular U.S. business hours. Apple had struck a deal with Electronic Arts Inc last August to
promote the game "Plants Vs Zombies 2" prominently in its App
Store, and had a similar arrangement with ZeptoLab to promote
the sequel to its popular puzzle game "Cut the Rope", which
released in December, the Journal reported. (Reporting by Arnab Sen in Bangalore; editing by Gopakumar Warrier) [© 2014 Thomson Reuters. All rights reserved.] Copyright 2014 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
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