The musical about a high school romance between a good girl
and a bad boy at Rydell High will be a three-hour production
that will air next year. Actors have not been announced, but Fox
said it would feature a "young ensemble cast."
Fox, the broadcast unit of Twenty-First Century Fox Inc, follows
the lead of NBC, which attracted 19 million viewers to watch its
live performance of "The Sound of Music" last year, which
starred country music singer Carrie Underwood.
The musicals are part of networks' strategies to entice
audiences to watch events live instead of recording them for
later viewing on digital video recorders, which are less
valuable to advertisers.
Comcast Corp-owned NBC will air a live performance of "Peter
Pan" in December in the hopes of replicating the success of "The
Sound of Music."
"Grease" debuted on stage in 1971 and was adapted into a film by
distributor Paramount Pictures starring John Travolta and Olivia
Newton-John in 1978. It currently ranks as the highest-grossing
musical film in the United States with $188 million in ticket
The TV musical will be produced by Viacom Inc's Paramount
(Reporting by Eric Kelsey; editing by Piya Sinha-Roy)
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