The Cellular Connection to donate college scholarships to nearly 300 children nationwide
“Color for College” program to give $1,500 scholarships to 300 students

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[August 23, 2014]  LINCOLN - Children ages 13 and younger in Lincoln have the opportunity to receive college scholarships by simply doing one of their favorite activities: coloring. The Cellular Connection, the largest Verizon Premium Wireless Retailer in the U.S., announces today that its “Color for College” program will donate $1,500 college scholarships to students nationwide at nearly 300 of its stores.

From Aug.3-31, participating TCC stores across the U.S. are inviting local families to bring their children to the store to color a pre-printed page from TCC and complete the entry information on the back. One $1,500 scholarship will be given to the winning submission at each participating store in the form of a 529 college savings plan that cannot be redeemed until the student attends college. No purchase necessary. Winners will be selected in a random drawing on Sept. 5. Parents and guardians of the winners will be contacted by Sept. 30 with details of how to redeem the scholarships.

The participating store in Lincoln is located at 1275 Woodlawn Rd.

The “Color for College” program falls on the heels of TCC donating 100,000 backpacks to students across the U.S. during its annual School Rocks Backpack Giveaway that took place on Aug. 2.

"We are excited to contribute to children’s education through our ‘Culture of Good’ movement," said Scott Moorehead, president and CEO of TCC. "This is how our company gives back to the communities where we do business, and education is a primary focus of these efforts. In the end, we want both parents and kids to know we care and their education matters to us.”

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To learn more about TCC, visit Consumers can also find more information about the company at and

More information about the “Color for College” initiative is available on YouTube. Supporters of the program are encouraged to use hashtag #cultureofgood on Instagram and Twitter to help spread the word.

Learn more about TCC’s “Culture of Good” by visiting



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