adds weather, new trading to precision farming program
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[February 05, 2014]
By Carey Gillam
(Reuters) — DuPont Pioneer, the
agricultural seed unit of DuPont, said Tuesday that it signed a deal
with DTN/The Progressive Farmer to provide weather and market
information to farmers, along with new grain trading capabilities, all
accessed through mobile devices.
"Our customers are running small businesses. Production in the
field is really important as well as the business side. So this is
just another step to being able to address key needs," said DuPont
Pioneer Director of Services Joe Foresman.
Foresman said financial terms of the deal are not being released.
Branding, packaging and pricing decisions for the offerings are
still being determined, he said.
DuPont Pioneer customers will have access to an exclusive network of
weather stations, including those positioned on growers' farms, for
real-time local information, as well as environmental conditions in
other regions and forecast data, said Foresman.
DuPont and DTN also will combine technologies from both companies to
offer farmers electronic grain trading capabilities, officials with
both companies said.
The announcement comes three months after DuPont inked a deal with
farm machinery company Deere & Co that provides farmers a wireless
transfer system for their data.
DuPont is racing rival Monsanto Co. to capture market share in the
burgeoning "precision agriculture" arena, turning farm-related data
into new profit streams by incorporating analytics on an array of
data points, including soil types, fungicide application timing,
weather patterns and pest management.
Monsanto on November 1
completed its nearly $1 billion acquisition of The Climate Corp, a
weather data and modeling technology company. That followed
Monsanto's purchase in 2012 of Precision Planting Inc.
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DuPont and Monsanto officials both say the future of farming and
increased food production will be closely tied to sophisticated
analyses of data to inform farmers on what types of seed work best
in certain fields; where in a field they might want to plant more
seed, or less; where they might have better moisture; more need for
chemical treatments; and what type of weather events they might
DuPont Pioneer "mapped" about 20 million acres from 2012 to 2013,
filling a database that can churn out "yield maps" for customers and
provide about 1.5 million acres of variable seeding prescriptions,
Omaha, Nebraska-based DTN provides real-time weather, agricultural
and commodity market information for subscribers that include
farmers and commodities and futures traders. DTN is owned by the
French multinational energy company Schneider Electric SA.
(Reporting by Carey Gillam in Kansas City;
editing by Dan Grebler)
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