Bebe hires adviser for potential sale: sources
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[February 08, 2014]
By Olivia Oran
(Reuters) — Contemporary women's retailer Bebe Stores Inc <BEBE.O>
is exploring a potential sale and is reaching out to private equity
firms, according to people familiar with the matter on Friday.
The Brisbane, California-based company, known for its form-fitting
dresses and other apparel, has hired Guggenheim Securities to help
with the process, the people said, asking not be identified because
the matter is not public.
Bebe Stores could not be immediately reached for comment and
Guggenheim declined to comment.
Bebe Stores operates 228 stores, including those under the bebe
brand name and 2b bebe name.
The stores are located in the United States, U.S. Virgin Islands,
Puerto Rico and Canada. Bebe also sells apparel online and
distributes and sells branded items through licensees in 26
Shares of Bebe jumped more than 14 percent on Friday after investors
expressed relief that the company's same-store sales fell only 1.9
percent in the second quarter, compared to a 2.8 decrease in the
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U.S. retailers have been hit hard as shoppers continue to seek out
A group of nine retailers that report comparable monthly sales
posted a 3.6 percent rise for January, below the 4.9 percent pace a
year earlier, according to Thomson Reuters.
(Reporting by Olivia Oran; editing by
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