shake up classic styles as Milan promotes fashion
Send a link to a friend
[February 22, 2014]
By Isla Binnie
MILAN (Reuters) — Classic tailoring
received an injection of volume and humor from Giorgio Armani and a
shot of bold color from Donatella Versace in Milan on Friday, as the
city showed off Italy's fashion industry amid political and economic
Fashion fans filled Armani's cavernous theatre and Versace's
venue, which was decked out with metal gates and ivy, on the
third day of the city's biannual women's fashion week.
Armani dressed models for his youth-focused Emporio Armani line
in voluminous trousers pinstriped with lines of pearls,
plexiglass neckties and oversized bowler hats.
"I wanted to understand if Chanel-style tailoring makes sense
for the girls in the street," the 79-year-old designer said
after the show. "It makes sense for them as a historical idea of
fashion, but revised, adapted to their mentality."
Versace showed flowing fishtail gowns, long-sleeved shift
dresses and figure-hugging trouser suits in bright red, petrol
blue and green. Jackets and sweaters bore tasseled epaulettes.
At Blumarine, models sashayed down a white furry carpet in
slashed cocktail dresses which showed a thin layer of lace
covering visible skin beneath.
Italy's National Chamber of Fashion (CNMI) is promoting the
industry as a bright spot in an economy only just emerging from
its longest slump since World War II, and has set up billboards
reading "Welcome to Milan Fashion Week" at the city's main
[to top of second column]
The CNMI forecasts turnover from clothing and accessories to grow to
62.5 billion euros ($85.91 billion) in 2014, after two years in
Italy is in the process of installing a new government and fashion
week shows the country's strengths even as political concerns swirl,
said Italian Vogue editor Franca Sozzani.
"In spite of what's happening in our government we are a reaction to
stay something's good, something's positive."
Armani said new Prime Minister Matteo Renzi must pay "real
attention" to the fashion industry.
($1 = 0.7275 euros)
(Reporting by Isla Binnie; editing by
[© 2014 Thomson Reuters. All rights
Copyright 2014 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.