launches cloud movie service for mobile, online viewing
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[February 25, 2014]
LOS ANGELES (Reuters)
— Walt Disney Co has
launched Disney Movies Anywhere, a service for consumers to buy and
watch Disney, Pixar and Marvel films online and store them in the
cloud, in the latest bid by a Hollywood studio to encourage digital
Disney, like other Hollywood studios, is trying to boost
digital sales after consumers moved away in recent years from
buying DVDs, cutting a lucrative source of revenue.
The media company said in a statement it launched the new
service on Tuesday, coinciding with the digital release of
Disney's blockbuster animated movie "Frozen."
The service allows consumers to buy digital movies from a
library of more than 400 titles through Apple Inc's iTunes store
and the Disney Movies Anywhere website and app.
The purchased movies can be watched on a laptop or desktop
computer, or on Apple's iPhone, iPad and iPod Touch, Disney
said. Consumers can also view the films through the Apple TV
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The service is built on Disney's proprietary digital rights locker
KeyChest, rather than UltraViolet, a cloud storage service used by
other major Hollywood studios.
"The beauty of this technology is that it enables us to work with
iTunes and future provider partners to ensure movie lovers have
streamlined access to all of their favorite Disney titles no matter
what device they are on," said Jamie Voris, Disney Studios' chief
Disney said it is in talks with other retailers about offering the
service outside of iTunes.
(Reporting by Ronald Grover and Lisa
Richwine; editing by Christopher Cushing)
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