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 "It is possible consumers may not be able to find some Velveeta
products on store shelves over the next couple of weeks," Kraft
spokeswoman Jody Moore said in an email on Tuesday. "This is really
a short-term issue that's more noticeable right now, given the
increased seasonal demand. We have not heard many complaints from
consumers so far."
The processed cheese product is popular this time of year for dips
and other recipes calling for melted cheese to make snacks often
consumed while watching football on television. The National
Football League playoffs began last weekend, and college football
held its championship game on Monday night.
"The driver is really the increased demand related to the football
post-season. This is something that would likely have gone unnoticed
at any other time of year," Moore said. "This is not a
marketing/advertising campaign."
The story generated a minor tempest on Twitter after Advertising Age
reported a possible shortage, quoting an unnamed employee of an
unnamed Brooklyn-area grocery as saying that no further shipments
were expected until February.
(Reporting by Daniel Trotta; editing by Scott Malone, Jonathan Oatis
and Jan Paschal)
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