appoints Katie Stanton global media chief: source
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[July 08, 2014]
SAN FRANCISCO (Reuters) -
Twitter Inc <TWTR.N> has appointed Katie Stanton its new
media chief, placing the former Google executive at the
heart of its crucial relationships with Hollywood and
the global media industry, a source with knowledge of
the move said on Monday.
Stanton, formerly head of international strategy, fills in for Chloe
Sladden, who left the online messaging service as part of a recent
management shake-up that also included the departure of former chief
operating officer Ali Rowghani.
Twitter has reported lackluster user and usage growth for the last
couple of quarters, and its stock price has nearly halved in the
last six months.
Stanton will now oversee Twitter's continuing efforts to court TV
networks, Hollywood studios and other media companies around the
world. The service in recent years has become a popular platform for
promoting the content of media companies, and for viewers to
interact around programs and live events.
That in turn drove advertising and revenue growth.
Stanton's new role as vice president of global media entails working
with media companies around the world. That expands on Sladden's
U.S. brief and builds on Stanton's previous role, which involved
expanding Twitter's operations outside of the United States, the
source said on condition of anonymity because the appointment has
not been announced.
Stanton, who formerly worked for the U.S. State Department, already
leads Twitter's relationships with foreign media companies such as
the BBC and Brazil's Globo, and sits on the board of French
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Media industry publication Variety first reported Stanton's new role
(Reporting by Edwin Chan. Editing by Andre Grenon)
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