The website will operate as a marketplace
similar to Alibaba's China-based TMall, which offers virtual
store fronts to merchants who set their own prices and handle
their own logistics for nearly everything but payments, the
The website, 11 Main.com, was showing an "opening soon" message
early on Wednesday. "Our shop owners are currently unpacking and
getting settled," the site said.
Alibaba spokeswoman Florence Shih directed queries to
representatives of 11 Main, who did not immediately respond to
an email seeking comment.
Reuters reported in February that Alibaba was set to launch its
U.S. e-commerce website through its subsidiaries Vendio and
Alibaba's planned U.S. initial public offering has stirred the
most excitement on Wall Street since Facebook's record IPO in
2012. Alibaba will become the largest Chinese corporation to
list in the United States.
(Reporting by Supriya Kurane and Ankush Sharma in Bangalore;
Editing by Ted Kerr)
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