chef Paula Deen to launch digital cooking network
Send a link to a friend
[June 12, 2014] By
(Reuters) - Celebrity chef Paula
Deen will launch a subscription-based, online network in September
featuring her Southern home cooking, a year after she lost her Food
Network show and millions of dollars in product endorsements amid a
The culinary star announced plans on Wednesday for the Paula
Deen Network, which she said would offer broadcast-quality shows
on demand via computer, smartphone or tablet.
"Guess who's going digital, y'all!" Deen said on her website.
Deen said the Internet network would give her greater creative
control and freedom than television programming. In a video
interview with the Wall Street Journal, she expressed confidence
her fans would be willing to pay for the content.
"I think they're going to be more than happy to join this
network," she said, noting that users will be offered a 14-day
Deen's multimillion-dollar enterprise, built on cookbooks,
restaurants, television shows and housewares, suffered a major
hit last year after she said she had used a racial slur.
The admission came during a deposition in a racial
discrimination and sexual harassment lawsuit brought against
Deen and her brother, Bubba Hiers, by a former employee of a
restaurant the siblings owned in Savannah, Georgia.
[to top of second column]
The employee, who is white, claimed she had been the victim of
sexual harassment and alleged a pattern of racial discrimination
against black employees at Uncle Bubba's Seafood and Oyster House.
Scripps Networks Interactive Inc dropped Deen's cooking show from
its cable television channel, the Food Network, in the fallout from
the case, and companies including Wal-Mart Stores Inc, Target Corp
and Home Depot Inc stopped selling Deen products.
A federal judge dismissed the lawsuit last summer. The restaurant
closed in April after a decade in business.
(Reporting by Colleen Jenkins; Editing by Jonathan Oatis)
[© 2014 Thomson Reuters. All rights
Copyright 2014 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.