Facebook scores record 1 billion interactions for World Cup
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[June 30, 2014]
By Esteban Israel
SAO PAULO (Reuters) - With 1 billion
posts, likes and comments in just the first half of the World Cup, the
soccer tournament is already the most talked-about event in Facebook
Inc's decade-long history, data obtained by Reuters showed.
The soccer conversation measured between June 12 and June 29
involved 220 million people and 1 billion interactions, the Facebook
data showed. And since the ball will be rolling for another two
weeks, the tournament is set to break new records as the biggest
social media event to date.
"People are having conversations on Facebook about what they watch
in a really unprecedented scale," Nick Grudin, the company’s
director of partnerships, told Reuters.
"In addition to sharing and connecting with friends, people are
engaging in real time with the media and the public voices they care
Facebook is the latest social media company to capitalize on
TV-related traffic around big events like the World Cup, a trend
started years ago by the microblog website Twitter Inc.
People use Facebook to comment about things they watch live, an
interaction that could turn into a source of ad revenue for the
Facebook’s record numbers were possible because of widespread mobile
penetration. Seven out of 10 users globally connect to the network
from mobile devices, which represent roughly 60 percent of the
company’s ad revenue.
There is also soccer’s global appeal. The first week of the World
Cup alone saw 459 million interactions on Facebook, more than this
year’s Super Bowl, the Sochi Winter Olympic Games and the Academy
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The 1 billion mark was reached after traffic accelerated as the
World Cup moved into the knockout round. On Saturday, more than 31
million people put up 75 million posts, likes and comments about
Brazil’s nail-biting victory over Chile, which propelled the home
team to the quarter-finals.
"This Cup has been a catalyzing cultural moment for people around
the world," Grudin said, "and we see it reflected on Facebook."
(Editing by David Holmes and Lisa Von Ahn)
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