to stop user access of services with Facebook, Google IDs
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[March 05, 2014]
By Alexei Oreskovic
SAN FRANCISCO (Reuters) — Yahoo Inc
will stop letting consumers access its various online services,
including Fantasy Sports and photo-sharing site Flickr, by
signing-in with their Facebook Inc or Google Inc credentials.
The change, which will be rolled out gradually according to a Yahoo
spokeswoman, will require users to register for a Yahoo ID in order
to use any of the Internet portal's services.
The move marks the latest change to Yahoo by Chief Executive Marissa
Mayer, who is striving to spark fresh interest in the company's Web
products and to revive its stagnant revenue.
"Yahoo is continually working on improving the user experience," the
company said in a statement, noting that the new process "will allow
us to offer the best personalized experience to everyone".
The first Yahoo service to require the new sign-in process is Yahoo
Sports Tourney Pick'Em, a service focused on the NCAA college
basketball tournament which begins later this month. News of the
change to Yahoo's Tourney Pick'Em sign-in process was first reported
by the technology blog Betanews.
Since Mayer took the reins in 2012, the company has rolled out new
versions of many of its key products, including Yahoo Mail and Yahoo
Finance. Last year, Yahoo announced a program to recycle inactive
Yahoo user IDs, letting new users claim email addresses that have
not been used for more than 12 months.
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In eliminating the Facebook and Google sign-in features, Mayer, a
former Google executive, is effectively reversing a strategy that
Yahoo adopted in 2010 and 2011 under then CEO Carol Bartz.
The change to the Tourney Pick'Em sign-in process began on Monday,
the Yahoo spokeswoman said, noting that users could still access
other services with Google or Facebook IDs.
The sign-in buttons for Facebook and Google will eventually be
removed from all Yahoo properties, the Yahoo spokeswoman, though she
declined to provide a timeframe.
(Editing by Miral Fahmy)
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