Customers having one smartphone with no annual
service contract will now pay $65 per month instead of $80 for a
plan that includes 2GB LTE wireless data, unlimited talk and
text messaging, unlimited international messaging and 50 GB
cloud storage. Customers with two smartphones will now pay $90.
The latest plan follows price cuts AT&T announced last month for
families and customers who share large data plans, as well as
its offer of a $200 credit to customers who switch to its
AT&T has been fiercely competing with smaller rival T-Mobile
U.S. after T-Mobile spent several quarters directly marketing to
AT&T customers. T-Mobile, a long-time industry straggler, was
able to report three full quarters of customer growth after four
years of losses.
Separately on Friday, T-Mobile said it was doubling to 1GB the
amount of LTE wireless data it was providing with its flagship
Simple Choice plan, which costs $50 a month, and also includes
unlimited talk and domestic and international text messaging.
AT&T previously said that T-Mobile's efforts only concerned the
most cost-conscious customers, who are not its or market leader
Verizon Communications Inc's primary targets.
All four U.S. wireless providers, including Sprint Corp, have
made price adjustments as they attempt to sustain growth in a
mature market built on stealing growth from competitors.
While discounts are always welcomed by consumers, the
intensifying competition is a new challenge to a U.S. industry
long used to imposing its will on consumers, and analysts fear
it could result in the loss of billions of dollars of revenue.
(Reporting by Soham Chatterjee;
editing by Andre Grenon)
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