Among the units that will be hit is the Sony
interactive team that supports digital marketing, the source
said on condition of anonymity because the information is not
Under pressure from hedge fund manager Daniel Loeb to improve
profitability at its studio, in November Sony hired consultancy
Bain & Co to identify more than $100 million in cost cuts
through layoffs and other means. It earlier replaced its film
marketing chief and said it intended to reduce its film
"We are continuously evolving the business to make SPE more
efficient and competitive," said Sony Pictures Entertainment
spokesman Charles Sipkins. He said he had no further information
on how many people would be affected.
In February, the company said operating income at its Pictures
unit, which includes the studio, decreased by 4.2 percent to
$231 million. It earned $98 million for the nine months of the
year that ended on December 31, the company also said.
(Reporting by Ronald Grover; editing by Richard Chang)
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