Katy Perry to headline
NFL's 2015 Super Bowl halftime show: NFL
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[November 24, 2014]
LOS ANGELES (Reuters) - Pop
singer Katy Perry will headline the halftime
entertainment at February's Super Bowl, the most-watched
U.S. sporting and television event, according to an
announcement by the National Football League on Sunday.
The 30-year-old "Roar" singer joins the likes of Madonna,
Beyonce and Prince to perform at the NFL's Super Bowl halftime
show, which regularly attracts more viewers than the average for
the championship game itself.
Sportscaster Bob Costas announced the performance at halftime of
the Cowboys-Giants game on "Sunday Night Football."
The Super Bowl will be played on Feb. 1 in Glendale, Arizona,
and broadcast on Comcast Corp-owned network NBC.
Perry acknowledged the announcement on her Twitter feed while
watching the game in Australia, where she is currently on her
Prismatic World Tour.
"Yeppers!" she wrote. "And I've already started testing out
A few minutes before the announcement was made, Perry hinted
that she was looking forward to the performance.
"My band is in the other room screaming at the TV (and each
other) over this Cowboys-Giants game. Can't wait for February
1st," she wrote on her Twitter feed, following the words with a
picture of a microphone and a football.
The announcement came as Perry won favorite female pop/rock
artist at Sunday's American Music Awards.
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This year's Super Bowl averaged a record 112.2 million viewers on
network Fox, while the halftime performance by singer Bruno Mars and
rock group Red Hot Chili Peppers drew 115.3 million viewers,
according to Nielsen.
The music industry considers the Super Bowl its top promotional
venue because artists can expect a strong recording sales bump
following the performance. It is also often used as a spring board
to launch new music or tour announcements.
The NFL came under criticism from the music industry this year for
reportedly asking performers to either help contribute financially
to play the corporate-sponsored show or share some of their
post-Super Bowl tour profits with America's most popular sports
It is not known if Perry will contribute financially in any way to
the performance but she hinted during a television appearance last
month that she would not.
"I'm not the type of girl who would pay to play the Super Bowl,"
Perry said on ESPN's college football "College GameDay" program.
(Reporting by Eric Kelsey; Editing by Paul Tait)
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