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California-based 23andMe, which is backed by Google, is a
pioneer in the sale of home genetic tests and has more than
750,000 clients. It sells a $99 DNA test, from which it provides
its customers ancestry-related genetic reports.
MyHeritage helps families find their history with family tree
tools and a library of more than 5.5 billion historical records.
"Combining genealogy with DNA-based ancestry is the next
evolution in uncovering family history," said Gilad Japhet,
chief executive of MyHeritage. "DNA testing can connect you to
relatives you never knew existed, who descend from shared
ancestors centuries ago, but family trees and historical records
are critical to map and fully understand these connections."
Financial details were not disclosed.
Until last year, 23andMe also offered reports meant to provide
information about a person's health risks but following
objections from the U.S. Food and Drug Administration, it no
longer offers that service.
(Reporting by Tova Cohen; Editing by Jeffrey Heller)
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