Apple Pay, which was unveiled in September, is a
mobile payment app that allows consumers to buy things by simply
holding their iPhone6 and 6 Plus devices up to readers installed
by store merchants.
A Rite Aid spokeswoman told the New York Times that the company
does not currently accept Apple Pay. The company is "still in
the process of evaluating our mobile payment options."
Rite Aid and CVS are not part of the group of retailers that had
teamed up with Apple on its payment system. However, Apple Pay
technology was working in Rite Aid and CVS stores over the week,
the newspaper said.
The reason for the disabling was not immediately clear, the
According to analysts, disabling the acceptance of Apple Pay is
a way to support a rival system that is being developed by
Merchants Customer Exchange (MCX), a consortium of merchants
that includes Rite Aid and CVS, the NYT reported.
MCX is developing CurrentC, an app that scans the bar code of
the product and initiates the payment transfer by connecting to
the customer's debit card, according to MCX's website. CurrentC
will not be available until 2015.
Apple, Rite Aid and CVS could not be immediately reached for
comments outside regular U.S. business hours.
(Reporting by Rishika Sadam in Bangalore; Editing by Gopakumar
[© 2014 Thomson Reuters. All rights
Copyright 2014 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.