Audi, owned by Volkswagen, delivered 1.01
million cars in the first seven months of the year, ahead of
Mercedes-Benz, which sold 913,500, but behind rival BMW with
1.02 million deliveries.
"The driver of sales were the established economies, not
emerging markets, with the exception of China," Stadler said at
the launch of the TT coupe, in remarks embargoed until
One market in which Audi has seen a weakening is Russia, where a
geopolitical crisis has rattled markets.
"For the past eight months we have had de facto no growth,"
Stadler said in reference to Russia, adding that Audi raised
prices there by between 5 and 6 percent to compensate for the
rouble's weakness against the euro.
Overall, Audi had very good sales in August, with the strong
sales in the United States helping to offset weakness elsewhere,
He added that he expected business in Brazil and India to
rebound eventually, though a recovery in those countries may
take longer than expected.
The Audi executive reiterated the company's goal of selling 2
million vehicles a year by 2020.
Sales are expected to receive a boost when Audi launches a next
generation of its TT Coupe, followed by a convertible version,
Audi will also start renewing its larger cars, the A5, A6, A7
and A8 limousines when it launches a new modular assembly kit,
known as MLB, next year, Stadler said.
(Reporting by Irene Preisinger; Writing by Edward Taylor;
Editing by Maria Sheahan)
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