Williams is a multiple Grammy award winner as a producer and
songwriter, but 2013 was the year that thrust him into the
limelight as a solo artist.
In addition to "Happy", he co-wrote and featured on
international smash hits "Get Lucky" with Daft Punk and "Blurred
Lines" with Robin Thicke.
"Happy" was confirmed on Thursday by the Official Charts Company
as Britain's most downloaded track of all time, and has sold
over 1.6 million copies since it was released in June last year.
"I think all of the appreciation should go toward the people who
bought, like they did it - I didn't do anything," Williams told
Reuters at the Roundhouse on Wednesday, where he performed to
rapturous fans at the eighth annual iTunes Festival.
Asked if he felt under pressure to keep performing at the same
high level, Williams said: "I don't understand pressure. Not
because of anything else other than the fact that I've never
seen pressure work out for anyone."
"If anything, I just love what I do every day," he added.
Williams also said he doesn't have a hit-making formula.
"I want something to pique my curiosity so that's the only thing
that works for me, but that doesn't work all the time, you know?
I've used pots and pans and spoons and buckets and beads and all
kinds of things to mix it up a little bit. And sometimes those
things work out wonderfully, you know…and then sometimes you
just do some weird crazy stuff and everyone's like, 'what are
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He said that creating good music and songs that last is like being
in a good relationships.
"Most people stay with people because they realize what's on the
inside is so much brighter and so much more beautiful than what's on
the outside, and they feel like they have a gift and it makes you
want to date.
"Music's no different. It might sound weird, but you'll get tired of
those sounds if they have nothing in it, for real. There needs to be
some substance, there needs to be drive and purpose."
For future projects, William confirmed he has been working with
Alicia Keys, Kendrick Lamar, Tyler the Creator, T.I, Gwen Stefani
and Snoop Dogg.
About the Snoop Dogg album, he said, "He's doing what you want him
to do but you'd never expect him to do - that's all I can say about
"And the title of it is crazy, and the music sound is crazy, like,
(Reporting by Holly Rubenstein; Writing by Michael Roddy; Editing by
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