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The company had planned to introduce the service, which is
delivered over the Internet, this year.
Discussions with broadcasters such as CBS Corp and Twenty-First
Century Fox Inc to license programming are progressing slowly,
and lack of content has led Apple to scrap plans to announce the
service at a Sept. 9 event, Bloomberg said.
Apple also lacked the computer network capacity to ensure a good
viewing experience, Bloomberg said. (http://bloom.bg/1MmYAbm)
The company still plans to introduce a more powerful version of
its Apple TV set-top box at the event, which will be held in San
Francisco.
Apple was aiming to price the new service at about $30 to $40 a
month, media reports have said.
(Reporting by Sayantani Ghosh in Bengaluru; Editing by Anil
D'Silva)
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