|
 Citing an unnamed source close to the situation, the newspaper said
Adidas could put Reebok-CCM up for sale early next year. Adidas
declined to comment.
Reebok bought CCM in 2004 and was then itself bought by Adidas in
2006. Reebok-CCM sales rose 4 percent in 2014 to 269 million euros
($286 million).
Adidas tried and failed to sell the unit in 2013 for $150 million
but has since succeeded in turning the business around.
Last month, Adidas hiked its 2015 outlook for the brand, saying it
now expects high single-digit sales growth, from a previous mid
single-digit rate.
Bryan Garnier analyst Cedric Rossi said the business could fetch
160-250 million euros.
"Although the size of Reebok-CCM Hockey is limited ... we believe
that this possible sale would be positively welcomed by investors
since it would confirm that the group continues its refocusing,"
Rossi wrote in a note.
Adidas shares, up 62 percent this year, rose 0.6 percent at 0935 GMT
(4.35 a.m. ET), compared with a flat German blue-chip index.
Adidas has been repositioning Reebok away from team sports and back
towards the brand's fitness roots, with Adidas taking over the
Reebok partnership with North America's National Hockey League (NHL)
from 2017.
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In January, Adidas announced the sale of its non-core Rockport shoe
brand, which it had also acquired along with Reebok, and in August
said it was considering the sale of its golf equipment unit
TaylorMade.
Adidas has also faced calls to sell the main Reebok brand, which has
seen its sales fall by more than a third since the acquisition. But
long-serving Chief Executive Herbert Hainer, the architect of the
Reebok deal, has said it would be wrong to sell it given the booming
fitness market.
(Reporting by Emma Thomasson and Joern Poeltz; Editing by Mark
Potter)
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