Lincoln and Logan County hear from Jennifer Daly, Greater Peoria Economic Development Council

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[December 07, 2015]  LINCOLN - On Monday, November 23rd, Jennifer Daly of the Greater Peoria Economic Development Council was the main speaker at a combined meeting of the Lincoln City Council and the Logan County Board.

Logan County is included in the regional area served by the GPEDC and annually has been contributing funds to the GPEDC for the county’s participation in the CEDS (Comprehensive Economic Development Strategy), a program administered through the GPEDC. The city of Lincoln has also been involved in the CEDS program over the last several years.

In 2014, it was suggested that the city remove its involvement and financial support from the program. However, when the budget for the 2015-16 fiscal year for the city was being determined, $3,000 for CEDS was placed in the budget. At that time, City Administrator Clay Johnson told the council that he felt it was important to stay involved as this program would indeed improve the city’s chances of gaining grant dollars for the completion of the Fifth Street Road project.

Over the past few years, the GPEDC often referred to only as the EDC, has been a program that was described only vaguely to the city of Lincoln aldermen. The program came to light when Joel Smiley was the director of the Development Partnership of Lincoln and Logan County. Often questions put to Smiley by the city council were not answered to their satisfaction. This trend continued after Smiley was replaced first by Michael Maniscalco, then by Brian Berglin.

Earlier this year, Johnson, accompanied Logan County Economic Development Partnership director Bill Thomas to Peoria and a meeting with the GPEDC. Johnson came back with a greater understanding of the program, and thus recommended that the city stay involved with the GPEDC and the CEDS program.

At the November meeting, Daly said she was there to clear up some of the confusion about what the GPEDC is and what it can do to help economic growth in its service area.

Daly was employed by the GPEDC in 2014. She said at the beginning for her, there was a lot of confusion because the group had three names, with three boards and three strategies. She said that it became a priority to clear up the confusion and create a single identity.

She said the goal was to have one name, one mission, and one strategy. She explained the GPEDC serves a five county region as defined by the federal government. The GPEDC is a non-profit organization with a 35 member board. It is not subject to the Freedom of Information Act but has opted to maintain transparency. Therefore, they have chosen to have open meetings, with closed sessions when discussing specific projects.

The GPEDC has three major objectives with specific goals and action plans for each one. The three projects are to grow business, cultivate talent, and CEDS

Daly expanded quickly on the CEDS that there is to be a new CEDS document written every five years. She said that the document is submitted to the federal government, and becomes the guidebook for economic development in the five-county region. She said having a CEDS
is very beneficial when applying for federal grants because one of the top questions asked, "Is this project in your CEDS?" If the answer is ‘yes’ it increases the chances that the grant will be awarded.

Alderman Steve Parrott asked when the next plan would be submitted. Daly said that the document was due to be renewed in 2017. The plan is to have the document ready for submission in the first quarter of 2016 to take effect in January of 2017.

Daly then went back to the three objectives beginning with growing business. Daly said that growing business is the most important thing economic developers do. She said it starts with helping the businesses that are already here to grow. They start to do this by keeping in touch with CEO’s, identify the challenges and help them to overcome those challenges.

She noted the challenges can be quite varied, but she listed as an example a community in the region that wants to grow, but does not have a sound infrastructure to aid in their growth. The GPEDC is working with that community to help secure funding for infrastructure improvements.

She said that another challenge is in helping companies diversify. She noted that in the Peoria area, the largest industry is in the earthmovers. She said the GPEDC was working with supply manufacturers (sub-contractors who manufacture a component and distribute it to Caterpillar for the completion of an earthmoving product) to determine what they can or do manufacturer that could be incorporated into a different marketable product.

Economic gardening

Daly said that economic development works at the beginning and the end of a business’s cycle. It is there when businesses are starting up, and it is there when businesses are winding down and on the verge of closing, but economic development needs to be there in the middle, helping the business to grow, so there is no end stage. She said this was called Economic Gardening. The initiative was started in Colorado and has become a national program.

The program is designed to assist with business growth by offering a team of professionals that will work with a respective company or business to help it continue to prosper and grow. What the team provides to the business is dependent on what type of assistance is needed.

Daly said that she was anxious to work in Logan County to identify companies that could benefit from the Economic Gardening program. Michelle Bauer asked if there was an application process for this program and Daly said there was. She said that while she works directly with Bill Thomas of the LCEDP, Andi Hake of the Logan County Alliance, and Clay Johnson of the city of Lincoln, she would encourage the aldermen and county board members to recommend the program to any contacts they might have.

Moving on, Daly spoke about steps to attract new business to the area. Included in this process, she said was site selector visits with developers who work to find new locations for their clients. The plan also includes attracting suppliers to OEM’s (Original Equipment Manufacturers). She noted companies such as Caterpillar and Case - New Holland, saying they manufacture the final product, but purchase components from other companies. The goal is to bring those other companies into the region, so those products are purchased locally, from companies that employ locally.

Asian Carp

It is a known fact that Asian Carp have invaded Illinois waterways. These are a predatory fish that do more harm than good environmentally. Daly said that now that the fish are here, it has become a priority to find a way to benefit from them. The GPEDC is working to market the fish as an alternative for companies such as Purina, who use fish in their cat food products. She said that the company does not use Asian Carp now, but they could. She noted that the GPEDC was working to “get in front of these companies” and market the fish as a quality product. She said success in this project would have a positive impact on the local economy and the environment.



Startup versus small business

Daly said the GPEDC was also working to grow the number of startup companies in the region. She explained the difference between a startup and a small business. She said if someone wanted to open a bakery in their hometown; that is a small business. If they want to start the bakery in their hometown, then expand it around the country, the bakery becomes a startup. She said the GPEDC was working to identify startups and help them to achieve their goals of expansion.

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Develop talent

Daly said the GPEDC was taking a three-prong approach to developing local talent through the education system. She explained that they are working with area schools and educators starting in middle school with job shadowing programs, career expos, and promoting STEM (Science, Technology, Engineering, and Mathematics). She also noted that at the GPEDC they have modified the STEM to STEAM adding the Arts as a part of the program.

At the high school level, she talked about the Career and Technical Education programs. She noted that there were many high schools who no longer offer this type of education. The goal of the GPEDC is to help bring this back. She said the GPEDC had grants that were being sent to high schools in the region so they might send instructors to the Skills USA program. The instructors would then be able to develop Skills USA chapters in their schools.

Steve Parrott spoke up and said that he was the State Leader on the Corporate Level for Skills USA. He added that Skills USA is being developed in a format similar to FFA.

In the post high school program, Daly said her organization was working on the Manufacturing Internship Program through CareerLink.

The GPEDC is also working with a first in the nation apprenticeship program focusing on Cyber Security. She said this was a hands-on education program where students would study at Illinois Community College, work with employers, would gain two and a half years of education, graduate with an associate’s degree, two and half years of work experience, and NO student debt. Currently, there are twelve students enrolled in the program.
 


Attract talent

In addition to growing the talent in the region, Daly said another goal was to attract talent from outside the region. The GPEDC is helping attract talent through a marking program that includes a website promoting the region as an attractive location. She said there is a similar printed product that is being sent or given out to prospects as well.

The GPEDC is also working on a Concierge Service for new talent. She said this was a program that would connect prospective incoming talent with people who are already in the region. It would include the visitor spending time, perhaps dinner and drinks or some other social activity with someone who already lives and works in the region. The program also includes offering tours of the area where the prospective new employee might live, to see what is offered in the community.

The final component of the Concierge Service is what is called the “Trailing Spouse Support” program. Daly explained that while one member of a couple may be the talent that is being sought, the second member also needs to be attracted to the region for it to work out for the couple to relocate. Daly said that the trailing spouse is one of the biggest reasons a community will lose a candidate, so it is important to help the spouse identify opportunities in the area as well.

Finally in attracting talent, Daly said that there should always be a drive to bring back local alumni, and the GPDEC does take steps toward finding fits for those who have left home for their careers so that they can return home and become part of the community again.

CEDS

Daly moved on to talk a little more about the CEDS program and verified that the Lincoln Fifth Street Road Project is going to be included in the new CEDS document for 2017. The question was asked about how that would assure funding for the project. Daly explained that the approval of the CEDS would not automatically make money for the project available. However, what it will do is increase the value of the grant application. Recalling again the statement made earlier. When federal grants are applied for, one question on the grant application is, is this project in your CEDS document? When the answer is ‘yes’, that improves the chances that a grant will be awarded but does not guarantee it.

Work done in Logan County in 2015

Daly wrapped up her discussion with an overview of activities the GPEDC has been involved in within Logan County.

In addition to making the Fifth Street Road Project one of the top 15 projects in the CEDS document, the GPEDC has been working with Inland Tool in Mount Pulaski and Eaton Corporation in Lincoln including them in a Manufacturing Network.

The GPEDC has performed business retention visits in Logan County with more being planned.

The GPEDC is also using the Location One Information System (LOIS) to promote available buildings and sites on the internet. Daly said currently in Logan County there are two buildings and 11 sites listed on LOIS.

The GPEDC is also working with Thomas on the Atlanta I-55 Promotion. She said 300 developers had received information about the promotion, and thus far there had been two site visits.

The GPEDC has also held a Foreign Trade Zone Workshop in Logan County. Daly was asked to verify that the meeting was held in Logan County, and she said that it was, but offered no further information about when or where that meeting took place or what was discussed.

At the end of her presentation, Hake thanked Daly for coming and shedding some much-needed light on the work of the GPEDC. Hake noted that in her eight years of working here, first with the Lincoln/Logan County Chamber and now the Logan County Alliance and the Chamber, that no one had ever offered such an explanation of the GPEDC and what its role was locally.

Daly said she felt bad that the information had not been shared in the past. Her goal is to continue to work with the development organizations in Logan County and to continue improving the communication between the GPEDC and the governing and development bodies in the County.

Sub-committee for SkillsUSA

Action that was taken as a result of the meeting included County Board Chairman David Hepler recommending that the county and city participate in a sub-committee for the SkillsUSA program. He suggested that County Board member David Blankenship and Lincoln Alderman Steve Parrott be appointed to that sub-committee.

There was also a brief discussion about the Lincoln Land CEO program that kicked off this year. The program was explained to Daly, who showed a great deal of interest in learning more about how the program was working out in Logan County.

Daly also said that she would like to come back every six months and update the board and council on the GPEDC activities as they relate to Logan County. This would fall in line with the city and county decision to meet in joint session once quarterly. Daly would then be able to present to the group as a whole at one of those combined sessions.

[Nila Smith]

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